On December 3, the sixth Himalayan 123 Carnival officially kicked off. Unlike previous carnivals, in addition to offering value-discounted content online, the Himalayas also created a different drama party, "Himalayan Night 2021 Voice Journey".

At 19:30 on December 3rd, "Himalayan Night 2021 Voice Journey" (hereinafter referred to as "Hima Night"), with JD.com supermarket as the chief sound officer and Societe Generale as public welfare officer, was simultaneously broadcast in some cinemas in the Himalayas, Migu, DouYu International Holdings Limited, and Shanghai, Guangzhou and Shenzhen. Viewers can also listen to or watch the party through Geely, BYD's Himalayan App and some stores of Huazhu hostel.

A different dramatic party

Different from the ordinary evening party, Xi Ma Night takes the ancient book Shan Hai Jing as the framework, breaks the traditional stage presentation style, and tells a story to explore the meaning of sound through film-level dramatic series. The strange beast "Kui" attacked the "sound body" world, and four kinds of sound energy fell to the earth. "Bai Ze" will join forces with a number of "sound agents" to cross the four boundaries of Black Tortoise, Azure Dragon, Baihu, and Vermilion Bird to retrieve the sound energy and save the "sound life" world.

The party consists of 20 programs, which are divided into four chapters: Black Tortoise, Azure Dragon, Bai Hu and Vermilion Bird, showing respectively the classics and inheritance of sound, the collision and fusion of sound, the personality and expression of sound, and the blood and imagination of sound.

"We built a world view behind it to support the whole party and use the plot to perform in series, which is the biggest difference between Hima Night and other parties." The Himalayan creative team said.

Compared with the traditional party, Xi Ma Night abandoned the host string mode, focused the whole story on the loss of sound energy and search of this main line, and through this main line to get through the content construction of the whole party. At the same time, this evening party is produced by "Dolby Digital +" 5.1 ring scene sound specification, and Mu Yongjie, the producer of Jay Chou's imperial music, serves as the music director. Audiences can experience the audio-visual effect of "immersive sound" in the cinema. Through the special design of the creative team, in addition to seeing with the eyes, this is also a party that can close the screen and "listen". Car owners can listen to it through the Himalayan App on the phone, and the visually impaired can also feel the wonderful content.

In addition to the innovation in form, Hima Night has also made a breakthrough in content. Through the story of Shan Hai Jing and its immortals and beasts, combined with the content and creators on the Himalayan platform, the party focuses on the infinite charm of Chinese traditional culture.

The Himalayan creative team said that the concepts of Black Tortoise, Azure Dragon, Bai Hu and Vermilion Bird just constitute two horizontal and vertical axes. Black Tortoise talks about history and inheritance, and Vermilion Bird talks about the present and the future, forming a vertical line of time and space. Azure Dragon talks about the diversity of voices, and Bai Hu embodies the personalized expression of voices, which is equivalent to a horizontal line of content. Through these two horizontal and vertical intertwined lines, the party explains the various values and energies of sound from the two aspects of time and space and richness.

Xi Ma Night attracted many star artists and artists. Nearly 40 guests, including Bai Jugang, Da Zhangwei, Ding Zhen, HENRY Liu Xianhua, Jiang Yingrong, Jin Zihan, face Band, Tang Guoqiang, Tan Weiwei, Wang Liqun, Wu Xuanyi, Zhang Yuan, Wang Beiche, dubbing actors of Shanghai Film Studio and representatives of Himalayan anchors, joined the evening to express the beauty of Chinese culture in their own way. A number of participants said that the party exceeded their expectations in terms of cultural connotation and form innovation.

Ding Zhen, who played the role of "the Guardian of the Voice" and the Immortal Beast "Baze" at the party, joined with other actors to bring the audience an adventure in search of sound energy in four chapters.

Taking the four famous works as the main creative blueprint, Black Tortoise selects some representative dynasties in the historical timeline of Chinese civilization, and shows the essence of Chinese culture in the pre-Qin, three Kingdoms, Tang, Song, Ming and Qing dynasties in the form of flashback. show the humanistic style at that time, at the same time excavate the most representative and valuable voice in each dynasty. Singer and actor Bai Jugang plays the role of the Tang monk in the sitcom Journey to the West, and reveals the mental journey of the Tang monk as a mortal through three classic original stories in Journey to the West. Tang Guoqiang, the actor who played Zhuge Liang at that time, used the contemporary online buzzword "play" to say the three Kingdoms, which is also a breakthrough for the old artist.

Azure Dragon's text tries to express the pluralistic collision and fusion of voices. From the performance of musical instruments to poetry recitation, and then to the ensemble of the Grand Symphony Orchestra, a variety of sound forms have been heard by the audience in this chapter. Singer, actor and host HENRY Liu Xianhua brought the "musical instrument collision" between China and the West with violin and erhu actor Chen Jun. the two teams led by the two completed the process of collision to fusion in this chapter.

In this chapter, the dubbing actors Cao Lei, Liu Feng, Ni Mengfan and Zhu Yongxing of the Shanghai Film Translation Factory also bring you a recitation of "Poetry" with the integration of China and the West. There is a good cooperative relationship between Shanghai Translation Factory and Himalayas in Hima's own brand "Echo Theater". On the eve of the 123 Carnival this year, the Joint Translation Factory of Echo Theater has just launched a fine soundplay of Russian writer Leo Tolstoy's classic "Resurrection".

The annual event is not without the figure of the content creator. Six Himalayan anchor representatives, including funny Uncle Luo Bin, Lao Cui, Mingyue idle people, Muyang storyteller, thin Camel, and Yidao Su, appeared in the White Tiger and co-starred in a stage play with artists Jiang Yingrong and Wu Xuanyi, conveying the connotation that "voices can be expressed individually and can also feed others." Jiang Yingrong and Wu Xuanyi play a young hot mother and a white-collar worker respectively, and this is the first time they have challenged such roles.

The last piece of Vermilion Bird is intended to echo the basalt at the beginning, and it is also the sublimation of the whole party. Singer Tan Weiwei sang the final season theme song "the Singer" for the first time in this chapter, which is also the global premiere of "the Singer". The voice of the late critic actor Shan Tian Fang, which was restored by the Himalayan speech synthesis technology, also appears in this chapter. The single old voice reproduces the memoirs and adds a lot of popular jokes and materials.

Carnival 123 is an online content consumption event held in the Himalayas around December 3 every year. This year is the first time that Himalayas have created a party during the event, which also marks the upgrade of Carnival 123-users can not only buy good books and lessons online at affordable discounts, but also watch wonderful parties to better experience the carnival atmosphere.

The Himalayan creative team said that it hopes to present a party with cultural depth, cross-border innovation and emotional resonance in the collision and integration of classical and fashion, traditional and modern. "We hope that through such a medium as sound, we can contribute to the inheritance of excellent Chinese traditional culture, attract more young people to pay attention to China's excellent traditional culture, and let more young people become the inheritors and disseminators of traditional culture."

The Himalayas use sound to promote cultural heritage

In addition to the party, the Himalayas continue to provide quality content and spiritual food to the public.

During the 123rd Carnival this year, Himalayas launched super-value members, high-quality albums and discounts on physical goods, and launched several blockbuster IP, selling physical books for the first time, opening up "listen" and "see". New programs, including literature, film and television, suspense, QQ and other categories, have recently been launched in the Himalayas, providing users with a wealth of content.

On the Himalayan App, users can listen to Russian writer Leo Tolstoy's classic "Resurrection" vocal drama, Chinese contemporary powerful writer GE Fei's "Jiangnan Trilogy" audio book, anti-corruption phenomenon-level drama "Breakthrough" complete version of fine vocal drama, Zhou Yumin starring in suspense TV series "adverse situation" fine sound drama, Himalayan two-dimensional brand "Saigao Island" new products "there are always monsters trying to harm me" and "telepathic" animation, sound dramas and other fine content.

In addition, the Himalayan suspense boutique audio theater "White Night Theatre" also combines five original story platforms-Myrrh Garden, Zhihu Inc. Yan Xuan, NetEase, Inc Human World, True Story Plan, National Story Plan-five non-fictional or semi-fictional suspense stories based on true stories have been launched one after another: "200Special Professional stories" jointly launched by Himalaya and Zhihu Inc. Yanxuan. Human beings: the Story of Prison, Hospital, and Drug Rehabilitation Center, launched in cooperation with NetEase, Inc, and Myrrh Garden, a million-level popular suspense story position, Myrrh Garden, My

Among them, the audio book of the Jiangnan Trilogy specially invited well-known broadcasters Yang Chen and Shang Hong to broadcast together. At the same time as the Xi Ma Night Gala was broadcast from 7 p.m. to 08:30 on December 3, GE Fei, Yang Chen and Shanghong also brought a joint live broadcast to listeners to read the story behind the work.

The audio book of the Jiangnan Trilogy is produced by the Himalayan literature label "Book Island", which focuses on modern and contemporary literature. In 2015, GE Fei won the Mao Dun Literature Award with the highest number of votes for his Jiangnan Trilogy. This book tells a family story that spans a hundred years from the end of the Qing Dynasty to the beginning of the Republic of China. It is known as "Chinese version of one hundred years of Solitude" and "Jiangnan version of Bailuyuan". In the near future, "Book Island" will also be launched one after another on the works of Mai Jia, Jia Pingwa, Han Han and other writers, bringing rich spiritual nourishment to listeners who like literary classics.

The 123 Carnival, made up of parties and online shopping festivals, is becoming a microcosm of Himalayan cooking spiritual food for users.

Through the younger expression of classical culture in the party, with the help of positive energy artists, to make the younger generation like to hear and see, the Himalayas are actively guiding the younger generation to inherit Chinese traditional culture with innovative forms and technological background, and enhance the confidence of national culture.

Industry insiders believe that letting stars play a positive and positive guiding role shows the value orientation and social responsibility of the platform, which can bring young users closer to traditional culture in addition to daily entertainment, and gain systematic knowledge.

Nowadays, more and more young people are willing to pay for spiritual consumption. As of the first half of 2021, the Himalayan online audio service has covered a wealth of content for users at different ages from-1 to 100, accumulating 290 million pieces of audio content in 98 categories.

Through the rich supply of positive content and cultural products on the platform, the Himalayas continue to spread Chinese excellent traditional culture to the public and deliver high-quality spiritual food, which is gradually becoming a parallel world of spiritual home and sound that enriches and fills people.