[TechWeb] yesterday, the "2021 Sohu.com Ltd Financial and Economic Summit" was held in Beijing. Sohu.com Ltd founder, chairman of the board of directors and CEO Zhang Chaoyang said in his speech that there are always excellent enterprises and individuals who think rationally, face soberly, manage cash flow and seek opportunities and breakthroughs brought about by trends and changes. For such enterprises and individuals, time is their best friend.

In an interview with the media after the meeting, Zhang Chaoyang praised the "development too fast" of some of the participating enterprises, and said, "Sohu.com Ltd, as an all-media platform, has indeed seen a bright future for business, and the media platform will also have a bright future." As for the recent "out-of-circle" physics class of Zhang Chaoyang, he said frankly that "learning is a matter of a lifetime". The scene predicted that the next issue would explain the issues of blackbody radiation and the Big Bang, and invited everyone to watch the live video of Sohu.com Ltd.

Be more confident about the economic situation. Advertising is optimistic about content marketing in the future.

This financial summit invited many elites from political, academic and business circles, such as Xiao Gang, Li Zhaoxing, Zheng Xinli, Wang Yiming, Xu Shanda, Xue Lan, Yao Yang and so on. They deeply discussed the current economic situation and innovation opportunities around the themes of "new economic cycle and new driving force of consumption", "coordinated development of financial industry and manufacturing industry", and "scientific and technological innovation supports the rise of domestic goods".

Zhang Chaoyang said that today's speeches show that there are always outstanding individuals and enterprises in the face of all kinds of changes and uncertainties. "in fact, we have entered the next business cycle. Because of the progress of technology, the whole society, including urbanization, brings a lot of things. China's exports have repeatedly reached record highs, and there is really a lot of good news. After today's financial summit, we are more confident about the future. I think the economy may get better. "

The development situation of the enterprise is improving, and the media platform will also have sufficient room for growth. With regard to the attitude of advertisers towards brand advertising in the current environment, Zhang Chaoyang believes that "corporate advertisers will continue to invest heavily in pure traffic advertising, but they will pay more attention to content marketing, because people share their time among various applications on mobile phones. Sometimes the attention is particularly divergent, so advertisers are concerned about whether there is good and high-end content, and it is a trend to participate in marketing."

Continuous live broadcast of "Physics Class" every week is also for the public good out of interest.

As for the physics class of Zhang Chaoyang, which everyone is very interested in, Zhang Chaoyang said that the teaching method "learns from Feynman, an American physicist." if you really express the mathematical formula completely, that equation is very difficult to solve. Feynman can pick out the most important factors in the physical process and transform them with mathematical formulas to make it clear to you at a glance. His teaching method is very successful. I did what Feynman said. "

Zhang Chaoyang summed up his original intention of starting the course: first of all, out of my own interest. There was some fear of physics in the early years, but it has been overcome in recent years, and interest in physics has suddenly risen. It's very interesting to study nature. Pick it up and do research again and talk about one question a week. The topic is not grandstanding, but your own interest research.

For the company, it is also promoting Sohu.com Ltd video to create a knowledge live broadcast platform. At present, Sohu.com Ltd Video has developed a "live whiteboard" for knowledge live streaming. The anchorman can synchronize the hand-drawn content, and netizens can review through it. Zhang Chaoyang revealed that the products are also constantly improving.

In addition, it is also a kind of public welfare behavior. Zhang Chaoyang hopes to tell you that physical science is well worth learning. "Human beings have accumulated a great deal of knowledge for hundreds of years, and the most important knowledge in the world is the truth behind almost everything we know now, everything we do every day. It is very interesting to understand accurately in the form of mathematics. Whether in the field of physics or in the field of Chinese, it is especially worthwhile to know something about physics. "

He hopes that the audience of the physics class will remain curious. "if you are still curious, driven by curiosity, understand the mysteries of nature and understand why we live in this world."

"Zhang Chaoyang's Physics Class" is launched on Sohu.com Ltd video every Friday and Sunday at 12:00, and has been broadcast live for seven episodes since November 5. Live broadcast through the setting of topics, to explain in a simple way, the use of physics to explain life phenomena, to achieve professional recognition, ordinary people can understand the effect, so as to stimulate the upsurge of science learning.

Sohu.com Ltd video to build a knowledge live broadcast platform does not make quick money to do large-scale first.

With regard to the knowledge live broadcast platform created by Sohu.com Ltd video, Zhang Chaoyang said that the live broadcast industry was originally live broadcast of entertainment shows, and later developed to bring goods. Sohu.com Ltd began the third track, that is, value live broadcast and knowledge live broadcast. In order to attract anchors, Zhang Chaoyang mentioned that he will give support in terms of traffic and products. On the one hand, there is a preference for traffic to the anchors, and on the other hand, new products are developed. at present, Sohu.com Ltd videos are online with reward function and live playback. "to have a blackboard, you can reward and ask questions, and completely create a classroom environment." According to reports, there will be small classes and paid classes in the future to encourage broadcasters to spread knowledge.

In the field of live broadcast of knowledge, Sohu.com Ltd's video has gathered a group of experts and scholars with great influence in professional fields to share professional knowledge, including automobile, makeup, emotional psychology, culture and education, real estate, health, food, mother and child, and other professional knowledge, covering all aspects of public clothing, food, housing and transportation. "people in various industries have skills to express themselves and spread their knowledge, including me to bring in science and technology broadcasters. As a media platform, it is an effort to create a live knowledge platform."

On the issue of commercialization, Zhang Chaoyang said, do not rush for quick success and quick money, but long-term layout. There are no more than two business models of live broadcasting, one is advertising, the other is payment, including membership, buying props, etc., and the most important thing is to attract a lot of broadcasters and viewers. In any case, we still need to do the scale first, and charging is not a problem. As long as the flow is large enough, commercialization will be a natural thing.