Zhitong Financial APP learned that recently, Dream World (01119) issued a capital increase and share expansion announcement, which will mainly distribute new shares to the company's management and important shareholder Tencent (00700). It is learnt that the company has agreed to appoint a placing agent, and the placing agent has agreed to act as the company's placing agent, urging the Placees to purchase the placing shares at a placing price of HK $5.92 per placing share on a best-effort basis.
On November 28, 2021, Dreamland entered into the Brilliant Seed subscription Agreement, the Tencent subscription Agreement and the Instant Sparkle subscription Agreement, pursuant to which Brilliant Seed, Tencent Mobility and Instant Sparkle have each conditionally agreed to subscribe and the Company has conditionally agreed to allot and issue 13141892 subscription shares, 13141892 subscription shares and 6570946 subscription shares at the subscription Price of HK $5.92 per subscription share, respectively.
After the placement, Luo Xiangyu held 0.26 per cent directly, 18.07 per cent through Brilliant Seed and 17.54 per cent through Tencent Mobility, owned by Tencent.
It is understood that Tencent is also the largest institutional shareholder of Dream World, and has been strongly supporting the development of Dream World, which has handed over the exclusive agency rights of many games to Tencent. In March 2021, Dream World was licensed by QQfamily IP; in July, the first national QQfamily flagship store jointly built by the two sides opened in Happy Coast, and the QQfamily flagship store superimposed the trend play business, which was also the first time that Chuangmentian entered the trend game business.
According to the company's financial report, Chuangmentiandi offline store has formed a mature single-store revenue model. The QQfamily flagship store has earned 2.17 million yuan in revenue after only one month of operation, and the new Chao play business is eye-catching, accounting for about 50% of sales. In addition, the standard store deduction model shows that at present, the monthly income of the fashion play business of a single store in Dream World can reach 500000 yuan.
Considering that the offline store of Chuangmeng is in the stage of high-speed laying, this fund-raising will also supplement the capital strength of Chuangmeng and directly benefit the offline business development of Chuangmeng. To obtain the "QQ series image" is to directly enable Chuangmeng to gain a very profound head of Volkswagen IP, which can help Chuangmeng reach the largest range of potential users at the beginning of the tide play business, attracting new users to stop at the Dream Tide play store, with a powerful drainage effect.
Through the continuous and in-depth cooperation with Tencent, I believe that Dream World will accelerate the construction of the "design-production-sales" whole process tide play industry chain, and is optimistic that the dream tide play business will step into the fast lane of double growth of scale and profitability.