By Stephen Nakrosis

Shares of Enthusiast Gaming Holdings Inc. were trading higher Thursday, after the company said unique visitor traffic to its digital media property in the U.S. touched an all-time high in October.

Based on digital media ratings from Comscore, Enthusiast Gaming reached 47.8 million U.S. unique visitors during the month, the company said.

At 11:48 a.m. ET, the company's stock was trading 23% higher on the Nasdaq, at $4.54 a share. Volume at the time topped 4.2 million shares, above the stock's 65-day average volume of 657,124.

At 11:34 a.m. ET, the stock was trading 24% higher on the Toronto Stock Exchange, at C$5.79 a share. Volume at the time topped 1.2 million shares, above the 65-day average volume of 655,174.

Enthusiast Gaming said it is a media and content platform for video game and esports fans.

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com