[TechWeb] on November 10th, at 8pm on November 10th, JD.com ushered in the best part of 11.11 in 2021. The survey shows that when it comes to the most valuable changes on 11.11 this year, more than 60% of netizens prefer to pay the final payment and deposit at 8 p.m.

Data show that within 4 hours from 8: 00 p.m. on the 10th to 0: 00 p.m. on the 11th, the turnover of TOP5 categories are mobile phones, refrigerators, flat screen televisions, washing machines and air conditioners; sales of TOP5 categories: milk dairy products, paper, shampoo, cooking oil, biscuit cakes.

At the same time, this is the fastest growing small and medium-sized enterprises JD.com 11.11, the number of new small and medium-sized brands increased by more than four times compared with the same period last year, JD.com saved 78.5% of the basic operating costs for small and medium-sized This is also JD.com, the fastest growing consumer in the national trend. Cross-border sales of time-honored brands have increased by 105% over the same period last year, with first-and second-tier cities leading the list of accelerated consumption of Chinese brands.

According to the insight report on the pre-sale period of Singles' Day in 2021, the down payment and final payment strategy starting at 8 p.m. Is more in line with user behavior and is consistent with the most active period of users. Among the new users on November 1, 30.5% were between the ages of 19 and 30, and the increase in the number of new users reached 2.3 times that of October 20, leading the industry.

The purchase of complete sets of household appliances has become the mainstream this year, and the turnover in four hours has increased by more than six times compared with the same period last year. More than 100 brands, including Haier refrigerator, Casati refrigerator, Hisense TV, Huawei Smart screen, LG, Rong Sheng, Haier TV, Vidda, Changhong TV, Mijia, Delong, Mofei, Beiding, Emmett, Pioneer, Martians and so on, exceeded the whole day of last year in 4 hours. At the same time, trend household appliances are favored by users, the turnover of entertainment TV has increased by more than 300% compared with the same period last year, the sales of fresh air conditioners have increased by 4.5 times over the same period last year, and the 45-minute turnover of integrated steaming and roasting cookers has exceeded that of

At the same time, the turnover of computer digital has hit a new high, and many new categories are loved by users, of which the turnover of electronic education categories increased by 100% year-on-year, while the transaction value of 4K projector increased by 120% over the same period last year.

Mobile phones are a big show for domestic brands. The sales of high-end flagship phones of XIAOMI, iQOO, OPPO, Glory, Huawei and vivo were four times higher than those on November 11 last year. The number of users who chose the mobile phone exchange service at JD.com 's Home increased seven times compared with the same period last year, from flagship mobile phones with unique quality assurance to intimate service. Users enjoy the one-stop phone purchase service created by JD.com.

At the same time, all categories of JD.com supermarket have achieved explosive growth. Infant supplementary food, disposable cleaning gloves, boutique black coffee, whole wheat bread, vegetable protein beverage, Mingzhuang fine wine, cutting-edge liquor, avocado, oral spray, trousers sanitary napkins, rice oil, trend blind box, soy sauce, whisky, hairy crab, shampoo, underwear laundry detergent, laundry beads, milk, milk powder, induction garbage cans a total of 21 categories reached last year's full-day turnover in half an hour to 4 hours respectively.

The turnover of luxury shoes and boots increased by 230% compared with the same period last year, and the turnover of luxury clothing increased by 180%. The turnover of JD.com in the first two hours was higher than that of the whole day of last year. The turnover of Zegna increased three times compared with the same period last year, and the turnover of DELVAUX increased by 200% compared with the same period last year. Young color options such as RIMOWA Desert Rose Powder are popular, with sales up by more than 250% over last year. Teddy Grey, the new DELVAUX product, and the new winter corrugated snow bag sold out within an hour. The number of Generation Z users participating in JD.com clothing 11.11 is three times that of the same period last year. The new trend categories and new products loved by Generation Z increased by 300% compared with the same period last year.

During JD.com 's 11 / 11 this year, JD.com accounted for more than 77 per cent of new users from the sinking market. Among them, in the consumption structure of counties and townships, the proportion of home appliances, medicine and furniture is rising rapidly, the proportion of pharmaceutical consumption is up 42% compared with the same period last year, jewelry increased by 39%, and nutrition and health care increased by 32%. The transaction value of dishwashers, tooth washers and floor-sweeping robots increased by 2-3 times compared with the same period last year, and smart home appliances / furniture even increased by 5-10 times.

In addition, for the sinking market, JD.com home appliances 11.11 all-channel force. The overall turnover of 15000 home appliance stores covering 25000 townships and 600000 administrative villages across the country exceeded that of the same period last year. In particular, the turnover of JD.com Electric Super experience Store in Chongqing has increased by more than 200% compared with the same period last year. In terms of service platform merchants, the four-hour turnover of more than 4000 computer digital open platform merchants exceeded that of the whole day on the 11th of last year.