下图为公司数字营销服务业务模式的简化说明，该等服务占公司营业纪录期间(2018至2020年、截至2021年6月30日止六个月)收益的94%以上。Zhitong Financial APP learned that Feishu Shennuo Digital Technology (Shanghai) Co., Ltd. submitted an application for listing to the main board of the Hong Kong Stock Exchange, with Huatai International as the exclusive sponsor, according to the disclosure of the Hong Kong Stock Exchange on October 28. It is worth noting that the company submitted the form to the main board of the HKEx on April 10 this year, and the prospectus has now expired.
The company is an offshore digital marketing platform based on technology and data empowerment. According to the iResearch consultancy report, the company ranks first among China's overseas digital marketing service providers with a market share of 20.5% in terms of total transaction volume in 2020. The company mainly provides overseas digital marketing services for marketing customers located in China.
The company's 2020 marketing customer base includes 3696 customized solution marketing customers (marketing customers seeking customized digital marketing solutions) and SaaS marketing customers with an average monthly active users of 1956 (marketing customers seeking SaaS marketing services). According to iResearch, the company is the largest dealer for Facebook Inc and Alphabet Inc-CL C in China in terms of total transactions in 2020, and the second largest dealer for Snap Inc's Snapchat in 2020, according to iResearch. The company is also a distributor of Twitter (TWTR.US), Pinterest (PINS.US), MSFT.US 's LinkedIn, Apple Inc (AAPL.US) Apple Store, TikTok, Outbrain, LINE, Criteo, Taboola, Reddit, The Trade Desk (TTD.US) and MiQ. According to the iResearch consultancy report, the total amount of overseas digital marketing transactions made by Chinese marketing customers in Facebook Inc and Alphabet Inc-CL C accounted for about 74.4% of the total overseas digital marketing transactions in 2020.
The figure below is a simplified illustration of the company's business model of digital marketing services, which account for more than 94% of the company's revenue during the business record period (2018-2020 and six months ended June 30, 2021).
It is worth noting that Facebook Inc and Alphabet Inc-CL C together accounted for 97.3%, 97.1%, 97.2% and 94.7% of the company's net media transactions for each year ended December 31, 2018, 2019, and 2020, and for the six months ended June 30, 2021.
Financially, during the operating record period, most of the company's revenue comes from digital marketing services. Revenue from the company's digital marketing services was $33.3 million, $62.1 million, $56.4 million and $51.1 million in 2018, 2019 and 2020 and the six months ended June 30, 2021, accounting for approximately 97.8%, 98.1%, 94.9% and 97.7% of total revenue for the same period, respectively.
As a result of the COVID-19 epidemic and its subsequent effects, the company's revenue fluctuated for the six months ended June 30, 2011. the company's revenue decreased by $3.8 million (5.9%) from $63.3 million in 2019 to $59.5 million in 2020. in addition, it increased by $29.4 million (129.1%) from $22.8 million for the six months ended June 30, 2020 to $52.3 million for the six months ended June 30, 2021.
