On October 22nd, Ping an Health Medical Technology Co., Ltd. (stock referred to as "Ping An Healthcare And Technology", 01833.HK) held an open day for investors in Shanghai.
Ping an Health Board Chairman and CEO Fang Weihao said that Ping an Health will further deepen the strategy 2.0, ignite the B-end engine, build a family doctor membership system, and act as a "bridge between the payer and the supplier", truly realizing "worry-saving, time-saving and money-saving" for users.
Deepening Strategy 2.0Focus on B2C, ignite the B-end engine
Review of the development of Ping an Health can be divided into two stages, from 2014 to mid-2020 for the strategy 1.0 stage, mainly around the scene and traffic to build the user mind, cultivate user habits.
At this stage, Ping an Health achieved excellent results and accumulated a large number of registered users and consulting data, which laid a solid foundation for the opening of Strategy 2.0. As of June 30, 2021, the cumulative number of registered users of Ping an Health has exceeded 400 million, and the cumulative number of consultations is close to 1.2 billion, ranking first in the industry.
Since mid-2020Safe and healthy opening Strategy 2.0The stage of development, in order toOnlineMedical treatmentAs the core, expand horizontally in products and servicesExhibition, integration of online and offline servicesLongitudinal extension。
Horizontally, Ping an Health has expanded from medical care to health, creating more diversified products and solutions around medical and health care, including consumer health care, health management, insurance and other services.
Vertically, in addition to tamping online services, Ping an Health is also committed to linking more offline services. To this end, Ping an Health has spent a lot of energy and capital to build five offline networks: doctors, hospitals, medical services, inspection and testing, and drugs.
The deepening of the strategy, in addition to promoting the C end, focusing on the upgrading of B2C channels is a major strategic focus of Ping an Health.Chairman and Chairman of the Board of Directors of Ping an HealthCEO Fang Weihao said that the B-end engine will be ignited.
In the actual exploration, Ping an Health found that the value of B-end channel users is higher, and there are a large number of unmet medical service needs.
First of all, insurance, finance and other enterprises hope to turn health services into additional services for C-end customers, with this additional service to reflect the difference between their products and competitors, to provide temperature services, and to improve the purchase rate and repurchase rate of products.
Secondly, from the perspective of corporate customers, many enterprises are willing to pay for the health of their employees and solve the pain points of medical services such as the lack of professional and effective direction guidance in employee health management and the lack of further interpretation of physical examination reports.
Meanwhile,The market potential of B2C channel is huge.. Take commercial insurance as an example, the current market size of corporate customers is about 800 billion, which is expected to reach 2 trillion by 2025; for corporate employees, according to Ping an Health data, there are 310 million potential employees in China, with a total salary of about 23 trillion. If it is based on employee compensation, 5% supplementary medical expenses, 14% employee welfare expenses, and 2% membership fees, it is also a big figure.
As the flagship of Ping an Group in the field of health care, Ping an Health has obvious advantages. Relying on the ecological advantages of Ping an Group, Ping an Health will get all-round support from science and technology, products and customers. It will not only rely on and integrate with Ping an Group in product integration, but also make it easier to obtain high-quality, low-cost B-end customers.
Through multi-faceted channel exploration, safe and healthy B-end drainage has accounted for 48%. With the growing number of B-end customers of Ping an Health, it can not only effectively improve the efficiency of social medical care, but also improve the performance of the company.
Family doctor membership:ConnectPayer vs.Supply方，ConstructionMedical treatmentHealth service ecosystem
Fang Weihao, chairman of Ping an Health Board and CEO, said that the future process of individual medical treatment must be online and offline. "The family doctor membership system can integrate online and offline services and set upA bridge between the payer and the supplierTo provide end-to-end integrated services without breakpoints for usersReally for users to achieve "worry-saving, time-saving, money-saving".
Safety Health Strategy 2.0 deepens, focusing on B2C customers, but ultimately uses the C side, that is, individuals, and Ping an Health provides them with end-to-end medical and health services. At present, the four major service networks of Ping an Health cover more than 4000 cooperative hospitals, more than 1800 fitness institutions, about 1700 contracted medical examination institutions and 83000 cooperative medical and health institutions, and cover about 800 inspection centers.
Through the "family doctor membership system", Ping an Health connects the demand of the payer and the service of the supplier, and innovates the service model, with "1 family doctor + 5 major professional services + 1 member health file" as the service core. for users to intelligently match the resources of health management, sub-health management, disease management, chronic disease management and pension management, and provide integrated services before and after diagnosis.
Before diagnosis, with powerful AI guidance and AskBob-assisted diagnosis, family doctors can provide guidance and advice on drug purchase; during diagnosis, family doctors can dock to reserve offline medical resources and provide accompanying services, and provide professional guidance when hospitalized; after diagnosis, family doctors will also provide corresponding rehabilitation and revisit support.
Generally speaking, in the "family doctor membership system" model, Ping an Health has constructed an "omni-directional, full-cycle" medical and health service ecosystem of active health management, full-process medical care, characteristic medical care, evaluation and feedback. Improve and improve the health status of residents, reduce medical claims expenses, so as to reduce medical and health expenses, and truly achieve "worry-saving, time-saving and money-saving" for users.
The epidemic of COVID-19 in 2020 not only changed people's way of life, but also awakened people's awareness of health. With the upgrading of consumption and the increasing severity of the aging population, people have to spend more and more on health management, and the large health industry will usher in a very broad prospect for development.。Relying on the customer, product and technical advantages of Ping an Group, integrating the family doctor membership system, deeply ploughing 400 million registered users and igniting the B-end engine, Ping an Health is expected to obtain higher benefits while providing more valuable services.