Sequoia published the article "11 characteristics of enterprises which can become towering trees" on its official website.

As "the entrepreneur behind the entrepreneur",Sequoia focus on three investment opportunities including TMT, healthcare and consumer goods/modern services.Over the past 16 years, Sequoia China Fund has invested in nearly 600 companies with distinctive technical characteristics, innovative business models, high growth and high development potential.

1. Clarity of purpose

Summarize the company's business on the back of a business card.

2. Large markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

3. Rich customers

Target customers who will move fast and pay a premium for a unique offering.

4. Focus

Customers will only buy a simple product with a singular value proposition.

5. Pain killers

Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution.

6. Think differently

Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

7. Team DNA

A company's DNA is set in the first 90 days. Choose your first few hires wisely.

8. Agility

Stealth and speed can beat slow incumbents.

9. Resilience

Hone your ability to bounce back and keep trying.

10. Frugality

Focus spending on what's critical. Spend only on the priorities and maximize profitability.

11. Inferno

Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.