[TechWeb] October 22nd news, a few days ago, in the round table dialogue session of Haihe International consumption Summit Forum and Haihe International consumption Carnival small and medium-sized Enterprises Sub-Forum, Dada Nexus Limited's JD.com City Business Department head Chang Liang shared at the scene the service experience and latest measures of helping small and medium-sized businesses to reduce costs and improve efficiency and stimulate vitality.
It is reported that JD.com 11.11 this year, Dada Nexus Limited will join hands with JD.com to launch the "good Store" plan, based on the "hourly purchase" business, to support the digital upgrading of all-format retail physical stores across the country, especially small and medium-sized retail stores. from the aspects of flow support, compliance support, omni-channel marketing, digital construction and other measures to support the vast number of physical stores in demand to become a macro e-commerce era. In line with the "omni-channel, good goods, good service, good management" four standards of the new version of "good store", so as to meet the needs of consumer upgrading and better grasp 11.11 sales opportunities.
The specific support measures of the "good Store Plan" include: businesses newly settled in for hourly purchases during the period of 11.11 will enjoy JD.com and JD.com 's dual-platform green channel fast service, and small and medium-sized businesses that meet the requirements will also give fee concessions. In terms of traffic support, through LBS (location-based services) capabilities, the marketing and flow resources of JD.com and JD.com to the home ecosystem are accurately introduced into stores all over the country. In omni-channel marketing, JD.com hour shopping and JD.com arrived home, the innovative platform × merchant × brand omni-channel marketing, online and offline linkage, multi-party resonance, resource integration, the maximum detonation of 11.11 marketing effect.
In terms of performance support, Dada Express will provide physical stores with an integrated "warehouse picking and matching" implementation solution to alleviate the 11.11 compliance delivery pressure. In the picking process, Dada optimal picking, as a digital solution for crowdsourcing picking management, will upgrade its service capacity and help stores to accurately recruit crowdsourcing pickers through intelligent picking order volume estimation, reducing costs and increasing efficiency. In the distribution link, Dada Express launched four chain brand service products for the first time: instant delivery, full speed delivery, city-wide delivery three kinds of standardized distribution services, and wholeheartedly reach customized distribution solutions, providing fine services to all industry and full-range customers, and provide full-time, full-distance performance services.
In terms of digital capacity building, Haibo system can provide retail enterprises, especially small and medium-sized enterprises, with omni-channel digital solutions that integrate "implementation, marketing, commodities, members, and data". Help small and medium-sized businesses with weak scientific and technological foundation to quickly complete digital transformation and upgrading, achieve omni-channel operation to reduce costs and increase efficiency, and increase sales. During the 11.11 period, new partners can enjoy up to 50% discount on royalties.
"as a local real-time retail and distribution enterprise focusing on serving the real economy and growing up with brick-and-mortar retailers and brands, Dada Nexus Limited will give full play to its advantages and capabilities and join hands with JD.com to empower its partners in multiple dimensions." earnestly help the majority of small and medium-sized enterprises to reduce costs and improve efficiency, grasp 11.11 sales opportunities, but also bring a better shopping experience for the majority of consumers. " Chang Liang said that Dada Nexus Limited will join hands with JD.com to maximize "cost and cost reduction, traffic and efficiency improvement" for more small and medium-sized businesses.