Work together to prepare for Singles Day! Supor provides SUNING with strategic support such as 100 million supply of goods and the launch of new products.

證券之星 · Oct 22, 2021 15:18

10月21日，苏泊尔股份有限公司总裁张国华一行到访苏宁易购，与苏宁易购集团总裁任峻等高层进行了深入沟通。据悉，苏泊尔将为苏宁易购提供亿级供货额度等战略性支持，同时，双方还将在新品首发、社群营销、货源供应等方面深化合作，联手备战双十一。

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双十一期间，苏泊尔远红外本釜系列饭煲、超薄破壁机SP65S、免手洗破壁机、吸拖一体机AP PRO、洗地机、智能钛保温泡饮杯等众多新品在苏宁易购线上及线下店同步首发。在此次见面会上，任峻对苏泊尔新品进行了体验，会后更是亲自上阵为新品进行内部“代言”主推。

张国华表示，苏宁易购与苏泊尔始终是重要战略合作伙伴，“2015年以来，双方合作业绩三年翻三番，苏泊尔始终与苏宁易购携手前进，持续推动战略合作。”接下来，苏泊尔将在多个方面为苏宁易购提供战略支持，包括提供亿级供货额度、新品苏宁易购优先首发等。

任峻表示，多年来苏宁易购与苏泊尔合作密切，实现了互惠共赢，下一步双方将把握好战略合作机遇期，在商品、渠道、服务等方面继续开展深入合作。

2021年以来，苏宁易购向商户开放全场景资源，在SSL02模式支持下，三季度苏泊尔通过苏宁易购自营及平台渠道，采用仓、配、客、售等灵活方式，带动业绩增长，其中，中秋档期销售同比增长25%，8月零售云苏泊尔官方旗舰店开业销售额同比增长达到26%。2022年，双方将推动SSL02模式线下快速推进覆盖率达到100%，苏泊尔保证苏宁易购货源供应。

双方将加大在社交电商方面的合作力度。苏宁易购云网万店集团副总裁郭晓伟表示，2021年苏泊尔在社群、社交、直播方面不断发力，一跃成为厨房类电器Top1品牌。与此同时，苏宁易购具有超级买手直播间等联播矩阵，并与优质的主播、平台等机构建立合作，双方能够在社交电商领域实现资源共享。

在线下渠道，苏宁易购与苏泊尔充分利用电器店、家乐福、零售云等优势场景，在一线及下沉市场拓展新的增长空间。针对下沉市场的零售云项目全面启动战略合作，2022年实现千家进驻，开展全国订货会、培训会，以及对零售云区域大B供应链整合优化。

在品牌矩阵方面，苏泊尔促进与苏宁易购深度合作，苏泊尔的控股股东法国Groupe SEB集团旗下包含Tefal、WMF、拉歌蒂尼等30个子品牌，通过苏宁易购多方位渠道继续合作。

此外，双方也将强化团队合作、专注产品规划、价格策略、客单转化等精细化运营，促进Q4季度及2022年销售目标达成。

苏泊尔事业部总经理曾劲松表示，苏宁易购与苏泊尔品牌价值观高度一致，双方团队对未来合作信心十足，在充分推进战略落地的基础上，2022年将实现更高增长。

October twenty _ firstSubor co., Ltd.Zhang Guohua, President of Co., Ltd., and his party visitSUNINGHad an in-depth communication with Ren Jun, president of SUNING Group, and other senior officials. It is reported that Supor will provide SUNING with 100 million-level supply quota and other strategic support. at the same time, the two sides will also deepen cooperation in the areas of new product launch, community marketing, and supply of goods, and jointly prepare for the Singles Day.

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During the Singles' Day, Subor's far infrared series of rice cookers, ultra-thin wall breakers SP65S, hand-free wall breakers, suction and drag integrated machine AP PRO, floor washers, intelligent titanium thermal insulation drinks cups and many other new products were launched simultaneously in SUNING online and offline stores. At this meeting, Ren Jun had an experience of Supor's new products, and after the meeting, he personally went to battle for the new products to carry out internal "endorsement" main promotion.

Zhang Guohua said that SUNING and Supor have always been important strategic partners. "since 2015, the performance of bilateral cooperation has quadrupled in three years, and Supor has always worked hand in hand with SUNING to continue to promote strategic cooperation." Next, Supor will provide strategic support to SUNING in many aspects, including the provision of 100 million-level supply lines, the priority of the new product SUNING, and so on.

Ren Jun said that SUNING and Supor have cooperated closely over the years and achieved mutual benefit and win-win results. In the next step, the two sides will seize the opportunity period of strategic cooperation and continue to carry out in-depth cooperation in goods, channels and services.

Since 2021, SUNING has opened up full scene resources to merchants. With the support of the SSL02 model, through SUNING's own operation and platform channels, Supor has adopted flexible methods such as warehousing, allocation, customers and sales in the third quarter to drive performance growth. Among them, sales in the Mid-Autumn Festival period increased by 25% compared with the same period last year, and the opening sales of the official flagship store in Yunsuer in August increased by 26% compared with the same period last year. In 2022, the two sides will promote the offline coverage of the SSL02 mode to reach 100%, and Supor will guarantee the supply of SUNING.

The two sides will increase cooperation in social e-commerce. Guo Xiaowei, vice president of SUNING Wandian Group, said that in 2021, Subor made continuous efforts in social, social and live broadcast, and became a Top1 brand of kitchen appliances. At the same time, SUNING has a webcast matrix such as a super buyer's studio, and has established cooperation with high-quality anchors and platforms, so that the two sides can achieve resource sharing in the field of social e-commerce.

Offline channels, SUNING and Supor make full use of electrical stores,Carrefour, retail cloud and other advantageous scenarios to expand new growth space in front-line and sinking markets. For the retail cloud project in the sinking market, we will launch strategic cooperation in an all-round way, realize the arrival of thousands of households in 2022, carry out national ordering meetings, training sessions, and optimize the integration and optimization of the large B supply chain in the retail cloud region.

In terms of brand matrix, Supor promotes in-depth cooperation with SUNING. Supor's controlling shareholder, France Groupe SEB Group, which includes 30 sub-brands such as Tefal, WMF and Lagotini, continues to cooperate through SUNING's multi-faceted channels.

In addition, the two sides will also strengthen teamwork, focus on product planning, pricing strategy, guest order conversion and other refined operations to promote the Q4 quarter and 2022 sales targets.

Zeng Jinsong, general manager of Supor Business Department, said that SUNING and Supor brand values are highly consistent, the two teams are full of confidence in future cooperation, and on the basis of fully promoting the strategic landing, higher growth will be achieved in 2022.

The translation is provided by third-party software.

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合力备战双十一！苏泊尔为苏宁易购提供亿级货源、新品首发等战略支持

Work together to prepare for Singles Day! Supor provides SUNING with strategic support such as 100 million supply of goods and the launch of new products.

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