News from DoNews10 on May 20 (Li Xiaoxia) at 8: 00 this evening, the annual Tmall Singles Day holiday officially opened.

It is understood that this year, Tmall double 11, a total of 14 million items collective discount, of which 1000 brand flagship stores popular style goods will all subsidize to 50% discount.

Double 11 is already in its 13th year this year. According to Vice President Feng Xue of Tmall, the double 11 project team has been preparing since July and invited a lot of consumer feedback, hoping to bring a lively, affordable and warm double 11 to consumers all over the country.

The reporter learned from the scene of Tmall's double 11 press conference that this year's double 11 is more consumer-oriented, "change" and "unchanged" are based on consumer experience. Take for example the pre-sale that will start at 8 o'clock tonight (October 20). Compared with the previous years, the pre-sale of double 11 is four hours ahead of schedule.

The threshold is further lowered, from 300-40 per full last year to 200-30 per full. This is the second year in a row that Tmall has lowered the threshold for full reduction, and it will be easier for consumers to make the order.

In addition, the one-click sharing function of Taobao shopping cart launched during Singles' Day makes it more convenient for friends to copy double 11 homework. "Aging Transformation" is the first step. The elder version of Taobao, launched on October 12, makes it more convenient for silver-haired people to participate in Singles' Day. At that time, they will also be on the exclusive venue for silver-haired people.

At the same time, the reporter observed that the biggest change in Tmall's Singles Day holiday this year was in temperature. At the scene, BABA announced that he will devote himself to creating a low-carbon double 11 and upgrade the public welfare baby project which has been born for 15 years. Use low-carbon development to cool the earth, and make consumption more warm with the heart of public welfare.

In addition, this year's double 11 Tmall set up a special green venue for the first time to issue green consumption ideas to consumers around the world. Lu Su, chief technology officer of BABA Group, said that through the improvement of technological capability, the carbon emissions of each order in the trading process this year will be further reduced on the basis of a 17.6% reduction of 618%.

The public welfare baby project, which has generated a total of 47.3 billion donations over the past 15 years, will also be upgraded in an all-round way. BABA will donate 1 yuan for each assistance when consumers share specific public welfare projects of double 11 and get the help of good friends.

According to Dong Benhong, chief marketing officer of BABA Group: in the 13th year of Singles' Day, BABA is constantly examining its relationship with society and the times.

In his view, the public value of Singles' Day is not only converging commerce, but also conveying ideas. "what kind of life is called beautiful and what kind of behavior is worth yearning for together, in addition to material benefits, convenience, and quality. BABA also hopes to make long-term thinking more in line with the needs of social development and assume more corporate responsibility."

Attached 2021 Tmall double 11 Top Ten changes

1 、The threshold for making orders is further lowered.It dropped from 300-40 per full last year to 200-30 per full. This is the second year in a row that Tmall has lowered the threshold for full reduction, and it will be easier for consumers to make the order.

In addition, Flying Pig's popular travel goods will participate in the double 11 "every full 200-30" event for the first time, and hotels such as Marriott and Accor can also enjoy full discounts and buy them all with daily necessities.

2 、Don't stay up late for pre-sale.The pre-sale of Singles' Day is advanced to 8 p.m., and the "deposit person" can pay the deposit and grab the top goods at 8 o'clock tonight (October 20).

3 、The goods were received 10 days in advance.Consumers will start to pay the deposit tonight (October 20), and the final payment will be made from November 1 to 3. The goods will be received 10 days in advance.

4 、88VIP is the most affordableDuring the Singles' Day holiday, each 88VIP user can receive a large amount of consumption coupons, directly deducting cash. In other words, 88VIP users can enjoy the discount is: "every full 200-30" + discount of 9.5% + large consumption coupons.

5 、14 million official flagship stores offer collective discounts on authentic products.290000 brand merchants participate in the popular style discount of Tmall Shuang 11 Magi 1000 flagship stores.

6 、It is easier to copy homeworkTaobao shopping cart can be shared with one click, or you can shake it face to face and forward your own shopping cart. In other words, it is more convenient for friends to copy double 11 homework.

7 、It is more convenient for silver-haired people to participate.Silver-haired families can switch to the elder version of Taobao with one click, and the exclusive venue for silver-haired families will be online during Singles' Day.

8 、Promote green consumptionDuring the Singles' Day holiday, consumers can get exclusive shopping vouchers on the basis of "every 200-30" when buying green goods. After consumers receive the goods, cartons can be recycled at 60,000 rookie stations across the country.

9 、Public welfare baby doubles loveDuring the Singles' Day, when consumers share specific public welfare projects and get the help of good friends, BABA will donate 1 yuan for each assistance.

10 、Be grateful to the consumers who accompany you all the way.This year is the 13th double 11. In order to appreciate the companionship of users along the way, consumers who have participated in Singles Day for 12 consecutive years will receive surprise gifts during the Singles Day holiday.