A small production company named after Santa has become the latest beneficiary of the rise in Korean entertainment stocks, and its new drama “My Name” is expected to become another popular K-drama after “Squid Game.” Driven by this, the company's stock price soared 30% on Monday.

This company is called Studio Santa Claus Entertainment, and its predecessor was Huayi Brothers Korea. According to data from streaming ratings company FlixPatrol, as of Sunday, two days after the company's “My Name” TV series went live,NaifeiIt rose to fourth place in the global TV series ratings list. “Squid Game” is still number one on Netflix's global ratings list, but it has dropped to number two in the US ratings, being surpassed by the American thriller “You.”

“My Name” is an eight-episode crime thriller about a woman taking revenge on her murdered father. As the show's ratings soared, Studio Santa Claus Entertainment's market capitalization reached around US$135 million. Monday's stock turnover was more than 25 times the average daily trading volume of the past three months.