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Razer通过合作商面向土耳其沃达丰用户开放

Razer opens its doors to Turkish Vodafone users through partners

美通社 ·  Oct 12, 2021 16:00

Istanbul, October 12, 2021 / PRNewswire-Asianet /-- the world's largest virtual credit platform for independent games and entertainmentOneRazer Gold is now available in Vodafone, Turkey, supported by DOCOMO Digital, a leading mobile commerce provider. Last year, DOCOMO Digital announced a strategic partnership with Razer to provide Razer Gold through carrier withholding and digital wallets. Users can now easily purchase various game PIN and virtual game credits from Razer Gold through Vodafone, Turkey.

Razer Gold supports more than 42000 games and entertainment programs and is the main way games and entertainment are monetized in emerging markets such as Southeast Asia, Latin America and the Middle East. Razer Gold can be used to buy games and in-game products, and in return, users receive Razer Silver rewards and exclusive game deals. As part of this new partnership, Vodafone users in Turkey will be able to obtain in-game credit from Razer at an exclusive discount.

Jonathan Bennett, chief commercial officer of DOCOMO Digital, said: "We are pleased to see the continuous development of our partnership with Razer and Turkey's Vodafone, which is in line with our efforts to bring popular brands such as Razer to our partner operators."

Adisorn Phonnarut, Senior Director and head of Razer Gold of Razer, said: "Turkey is an important market for Razer in the Middle East, and being able to reach users of Vodafone in Turkey is a big step forward. We will work with Vodafone in Turkey to carry out a variety of activities to give more people the opportunity to easily and easily access the Razer Gold platform and spend money. "

"We have been looking for ways to use our integrated ecosystem to add value to consumers around the world. With the continued growth of the gaming industry in the Middle East and North Africa, gamers need not only the right hardware and software, but also services such as Razer Gold to truly experience the fun of competitive games. Now through our partnership with Vodafone, Turkish gamers can more easily and cost-effectively use Razer Gold and receive Razer Silver and more exclusive game deals as rewards. "

Operator withholding is an increasingly popular payment model for digital services, especially in emerging markets in the Middle East, because it allows faster, frictionless transactions while providing users with better transparency and purchase control. According to Statista, mobile games are expected to reach $356 million in 2021, making it the largest market segment in Turkey.[1]. The average revenue per user (ARPU) of the game is $24.76, one of the highest in the region.

The translation is provided by third-party software.


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