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奈飞发力零售,与沃尔玛签约销售《鱿鱼游戏》等周边产品

Netflix Inc made efforts to retail, signing a contract with Walmart Inc to sell "squid games" and other related products.

新浪美股 ·  Oct 11, 2021 13:56

American video streaming giant Netflix IncIt was announced on Monday that it will be held in Walmart Inc.The company sells products around some of its most popular shows on its website, including the recently popular "squid game", Netflix Inc's largest deal so far with a national retailer.

Walmart Inc will sell toys from Netflix Inc's children's program "CoComelon" from his Reality Show series "Nailed It!" "baking supplies, as well as T-shirts from" Squid Game ", many of which will be sold exclusively by Walmart Inc. Netflix Inc said that the cooperation between the two sides starts with seven programs and is likely to expand over time.

For years, Netflix Inc has focused on promoting customers' use of his streaming service and is now trying to turn his most popular show into a franchise covering goods, live-action experiences and video games. The company is betting that a sweatshirt or a holiday will help promote its service and build a more lasting relationship between customers and individual shows.

Earlier this year, Netflix Inc set up a shopping boutique, mainly for young urban customers. The target customers for cooperation with Walmart Inc are middle-class and working-class families.

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