Lithia & Driveway Team With City Of Medford To Support Local Sports Park
Lithia & Driveway Team With City Of Medford To Support Local Sports Park
The city of Medford and Lithia & Driveway (NYSE: LAD) announced today they are joining forces in a five-year partnership for naming-rights opportunities for the multi-sports complex currently known as U.S. Cellular Community Park.
梅德福德市和利蒂亞市及車道(紐約證券交易所：LAD)今天宣佈，他們將聯手建立為期五年的合作伙伴關係，為目前名為美國蜂窩社區公園的多項運動綜合體提供冠名權機會。
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If approved by the city council, Lithia & Driveway's sponsorship will result in a name change to "Lithia & Driveway Fields" on January 1, 2022.
如果市議會批准，Lithia&Driveway的贊助將導致在2022年1月1日更名為“Lithia&Driveway Fields”。
In addition, the Medford-based automotive retailer's $725,000 donation will annually accelerate ongoing, turf replacement of the park's 15 fields, as well as supply in-kind support from advertising and marketing resources to enhance the park's branding as a regional sports destination.
此外，這家總部位於梅德福德的汽車零售商每年捐贈72.5萬美元，將加快公園15個場地正在進行的草坪更換，並從廣告和營銷資源中提供實物支持，以提升公園作為地區性體育目的地的品牌。
The city and company will collaborate to develop a new park logo and update the existing park's large signs along Interstate 5, South Pacific Highway, and Lowry Lane to attract the attention of the 18-20 million people who drive by the park every year.
市政府和公司將合作開發一個新的公園標誌，並更新現有公園沿5號州際公路、南太平洋高速公路和洛里巷的大型標誌，以吸引每年駕車經過公園的1800萬至2000萬人的注意。
"This is an exciting opportunity to partner with a great community leader in Lithia & Driveway," City Manager Brian Sjothun said. "The partnership will help the City further promote recreational and competitive sports offered for the area and to those who travel to Medford for tournaments and events."
“這是與Lithia&Driveway一位偉大的社區領袖合作的令人興奮的機會，”城市經理Brian Sjothun説。這一夥伴關係將有助於該市進一步推廣為該地區以及那些前往梅德福德參加錦標賽和活動的人提供的娛樂和競技體育活動。“
Since 2008, the park has hosted over 550 tournaments and 55,000 games of soccer, softball, and baseball, generating more than $125 million in estimated economic impact to the local economy.
自2008年以來，該公園已經舉辦了550多場錦標賽和5.5萬場足球、壘球和棒球比賽，估計為當地經濟帶來了超過1.25億美元的經濟影響。
"We're thrilled to play a key role in fostering local and regional sports in the Rogue Valley," said Bryan DeBoer, Lithia & Driveway's President and CEO. "The valley is our home base, and this special sponsorship of the sports fields embodies our Lithia 4Kids efforts to provide opportunities for young people in the communities we serve."
Lithia&Driveway總裁兼首席執行官布萊恩·德波爾(Bryan DeBoer)表示：“我們很高興能在促進盜賊谷當地和地區體育運動方面發揮關鍵作用。”硅谷是我們的大本營，這次對運動場的特別贊助體現了我們Lithia 4Kids為我們服務的社區的年輕人提供機會的努力。“
With the sports park sponsorship, Lithia & Driveway continues a tradition of working with the city to support local parks, such as Pear Blossom and Liberty parks in The Commons downtown, and community events, such as the Winter Lights Festival.
通過體育公園的贊助，Lithia&Driveway延續了與市政府合作支持當地公園(如市中心下議院的梨花公園和自由公園)和社區活動(如冬季燈光節)的傳統。
"Advancing community engagement is a goal we champion at Lithia," said DeBoer. "Parks bring diverse user groups together where we compete, play, and enjoy the outdoors together."
DeBoer説：“推動社區參與是我們在Lithia所倡導的目標。”“公園將不同的用户羣體聚集在一起，我們在那裏一起競爭、玩耍和享受户外活動。”
Founded in 1946, Lithia & Driveway is a Fortune 250 company operating over 280 dealerships in the U.S. and Canada. In 2020, the nation's second-largest auto retailer launched Driveway.com, an e-commerce platform for buying, selling, trading, and financing cars. It has also launched GreenCars.com, an online resource for consumers to learn the benefits of sustainable vehicles.
Lithia&Driveway成立於1946年，是一家財富250強公司，在美國和加拿大經營着280多家經銷商。2020年，中國第二大汽車零售商推出了Driveway.com，這是一個買賣汽車、交易和融資的電子商務平台。它還推出了GreenCars.com，這是一個在線資源，讓消費者瞭解可持續汽車的好處。
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SOURCE Lithia Motors, Inc.
來源：Lithia Motors，Inc.
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譯文內容由第三人軟體翻譯。