Apple Inc iPhone 13 series mobile phones began to be pre-sold on Apple Inc's official website and major e-commerce platforms on the evening of Sept. 17. Each platform all encounters "the second does not have" the situation, Apple Inc official website also appears the page stutters, cannot pay and so on. "the collapse of Apple Inc's official website" once ranked first on Weibo Corp's real-time hot search list.

In terms of color, the pink model of iPhone 13 was so popular that Tmall's platform was sold out in less than 3 minutes.

"Apple Inc's official website crashed"!

Sales of iPhone 13 are much hotter than previously expected. Due to the huge number of orders, Apple Inc China's official website showed that it was being updated a few minutes after the pre-sale opened, and the system directly "crashed".

Some netizens said that Apple Inc's official website was stuck at the time of payment, and the order did not go in at all. He wanted to reissue the order, but as a result, he was out of stock. It was forced to refresh until the order expired and the payment was not paid.Bookings for iPhone 13 on other platforms are similar.

On the JD.com platform, when the iPhone 13 series opened for pre-sale, it was also "seconds light".

Tmall and Pinduoduo also sold out one after another within 30 minutes.

In response to the hot sales of iPhone 13, some netizens joked and commented:

In fact, it doesn't matter whether you buy iPhone13 or not, as long as you live happily, people can't live too vain. (from iPhone 13Promax black).

According to the official website, the delivery time of iPhone 13 is expected to be 7-10 working days, while that of iPhone 13 Pro is expected to be 3-4 weeks. After experiencing the first day of grabbing goods, Apple Inc has replenished Tmall's flagship store overnight, and some models have returned to normal purchase in a short period of time.

Increase and reduce the price, iPhone13 really smells good

From a performance point of view, iPhone13 does not have many highlights, price factors or iPhone13 hot-selling important factors.

At a time when the global supply chain is tight and semiconductor prices remain high, the national version of iPhone 13 has been reduced by 300-800 yuan compared with the previous generation.

In terms of specific model prices, the starting capacity 128GB of iPhone 13mini and iPhone 13 is 800yuan lower than that of the previous generation of the same storage version. The starting price of iPhone 13 Pro will be reduced by 500 yuan, and the starting price of iPhone 13 Pro Max will be reduced by 300 yuan. Also after the press conference, the previous generation of flagship phones iPhone 12 mini and iPhone 12 on Apple Inc's official website were all reduced by more than 1,000 yuan.

As for the reasons for the price reduction of the Bank of China in the iPhone 13 series, Shen Yuren, former vice president of OPPO, said in Weibo Corp, "the price rose last year because of the exchange rate, and this year the exchange rate fell and the price of iPhone 13 naturally fell. "at the same time, the volume / price of Apple chips is relatively least affected this year, so profits will not be significantly affected by price cuts, and the level of supply chain management is really first-class," he said. "

The absence of competitors is also an important factor in iPhone13 sales.

Ethan Qi, a senior analyst at industry research firm Counterpoint Research, pointed out that no smartphone in the market with a price of more than 5000 yuan ($776) currently poses a threat to the iPhone 13 series, and the absence of competitors will make the iPhone 13 series the first choice for high-end smartphone brands in Greater China this year.

Some research institutions predict that sales of iPhone 13 series phones will further increase, with shipments of more than 90 million iPhone 13 series phones this year.

The market is temporarily unresponsive. Apple Inc's market value lost 45.7 billion US dollars on Friday.

However, the U. S. stock market has not responded to the hot sales of iPhone 13 in Greater China for the time being. On Friday, Apple Inc shares followed the trend of US technology stocks to close down 1.83%, wiping out $45.7 billion (295.6 billion yuan) in market value, or a total market capitalization of $2.41 trillion.

In terms of the market, investors are highly concerned about the prospects of global economic recovery under the counter-attack of COVID-19 's epidemic situation.

Consumer confidence in Michigan was lower than expected in September and is still at its lowest level in nearly a decade, according to the latest data on Friday. Consumers believe they are in the worst buying environment since the 1980s, highlighting the impact of rising prices.

Goldman Sachs Group, a well-known investment bank, warned on Sept. 15 that the epidemic was likely to threaten Apple Inc's fourth-quarter sales in the United States, predicting that Apple Inc's share price would fall 6.4% in the coming year.