Zhitong Financial APP learned thatMuchan Group Holdings (01817)After the interim results were released, the group earned 1.204 billion yuan in revenue, an increase of 10.75% over the same period last year, while the profit attributable to the owner of the parent company was 48.511 million yuan, compared with a loss of 133 million yuan in the same period last year. The stock rose more than 18% against the market today. As of press time, it rose 15.15% to HK $5.55, with a turnover of HK $4.504 million.

The announcement shows that the impact of the COVID-19 epidemic on the group's business has been significantly reduced in the first half of 2021. As a result, the group's offline channel revenue has achieved strong growth. In the six months ended June 30, 2021, the group's offline channel sales were 710 million yuan, an increase of 71.6% compared with 414 million yuan in the same period in 2020. The Group believes that its performance will continue to recover steadily for the rest of the year. In addition, thanks to its multi-brand strategy and the advantages of its online sales channels to adapt to the accelerated change in customer shopping behavior from offline to online during and after the COVID-19 epidemic, the Group is confident about its future as a leading fashion company in China.