AppleThe company's shares closed down 0.96% on Tuesday.148.12At one point, the US dollar fell more than 1.5% in intraday trading, with the latest market capitalization of US $2.4 trillion. The media said there was nothing surprising about the company's autumn product launch.
AppleThe company's autumn launch event was held at 1: 00 a.m. Beijing time on the 15th, and all products such as iPhone 13 series phones with smaller bangs, Apple Watch Series 7 with no square size, and iPad mini with 5G support were unveiled, but there was no mention of the expected new AirPods wireless Bluetooth headset or rumored Leo satellite communication function.
The newly released iPhone 13 mini and iPhone 13 are equipped with hyperretina XDR screens, with a 28% increase in brightness and a 20% reduction in the bangs, which have been closely watched. IPhone 13 carries Apple Inc's new generation of A15 bionic chip and comes in five colors.
The higher-end iPhone 13 Pro/13 Pro Max bangs are also 20% smaller than before. The screen size is still 6.1in and 6.7in, and the obvious improvement is that the high-brush screen that users have been waiting for for a long time has finally arrived on the iPhone.
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It is worth noting that in China, the prices of iPhone 13 mini and iPhone 13 are a bit of a surprise this year, which is 800yuan lower than that of iPhone 12 series.
If you participate in the official purchase program, you can buy the new iPhone 1313 at a minimum price of RMB 3199 and pay only RMB 267m in 12 monthly installments.
The prices of iPhone 13 Pro and iPhone 13 Pro Max were reduced to 760 yuan and 500 yuan respectively. According to the exchange plan, the iPhone 13 Pro series can be purchased at a minimum price of RMB 4149 and only RMB 346 per month in 12-month installments.
The storage space of iPhone 13 mini and iPhone 13 starts from 128G, which is double the 64GB of iPhone 12, but the price is 300 yuan less than last year's 64GB iPhone 12 mini and iPhone 12.
The appearance of the Apple Watch Series 7 release has not changed, but the screen is more round and bigger.
Apple Inc released a new generation of iPad mini: full screen design support 5G price of $499
In addition, Global Satellite (GlobalStar), a low-orbit satellite communications service provider, closed down more than 23% on Tuesday.AppleThe company did not mention the previously rumored Leo satellite communications function at its autumn launch.
Guo Mingyi, an analyst at Tianfeng Securities, predicted before Apple Inc's press conference that the hardware specification of iPhone 13 could support low-orbit satellite communications.AppleBy turning on the relevant software functions, when the user is not covered by 4G/5G, he or she can also make calls and communicate through satellite communications. In terms of technology and service coverage, the Leo satellite service industry most likely to cooperate with Apple Inc is Global Star.
Apple Inc's shares generally outperformed the S & P in the months and weeks before the release of the new iPhone, according to a summary of data released by the media. But on the day of the launch and a week later, the company's share price was usually 0.2% lower than the market; within a month and three months after the launch, it was 0.3% higher than the market; and six months after the launch, the stock's average return was 5.9% higher than the market.
