Burger King, a US fast-food giant, announced on Thursday that it will permanently ban the addition of 120 artificial ingredients to its US food menu and will launch a $6 Keep it Real Meals package from Sept. 12.
"We know that customers' expectations are changing and they want to make choices that make them feel good," said Ellie Doty, Burger King's chief marketing officer.
Burger King's "real stuff" package is selected by some celebrities and named after them.