Zhitong Financial APP News, Mushan Group Holdings (01817) announced its results for the six months ended June 30, 2021. The group achieved an income of 1.204 billion yuan (the same unit below), an increase of 10.75% over the same period last year. The profit attributable to the owners of the parent company was 48.511 million yuan, compared with a loss of 133 million yuan in the same period last year.
In the first half of 2021, the impact of the COVID-19 epidemic on the group's business has been significantly reduced. As a result, the group's offline channel revenue has achieved strong growth. In the six months ended June 30, 2021, the group's offline channel sales were 710 million yuan, an increase of 71.6% compared with 414 million yuan in the same period in 2020.
The Group believes that its performance will continue to recover steadily for the rest of the year. In addition, thanks to its multi-brand strategy and the advantages of its online sales channels to adapt to the accelerated change in customer shopping behavior from offline to online during and after the COVID-19 epidemic, the Group is confident about its future as a leading fashion company in China.
In order to further consolidate its leading position in China's fashion and clothing industry, the Group is committed to implementing the following growth strategies: diversifying product mix and brand matrix through multi-brand strategies to deepen the integration of online and offline sales channels, adjust existing brand strategies and launch new product lines to meet changing market needs. Adopt continuous and innovative marketing initiatives and analysis, identify potential consumer groups, and enhance the member experience through new retail technologies and advantages; further optimize the leading supply chain network, enhance customer service capabilities, and provide quality products and services to meet customer needs; and reform the organizational structure and business model to improve operational efficiency and enable the Group to respond to the market more quickly.