Despite Pandemic, Study Shows Spending On Software Was Up Among SMBs
Despite Pandemic, Study Shows Spending On Software Was Up Among SMBs
GREENVILLE, S.C., Aug. 24, 2021 /PRNewswire/ -- Since the beginning of the pandemic, 44% of small business owners across North America have increased their software spending according to a survey of more than 1,000 owners of small and medium-sized businesses (SMBs). The latest "Heads Up" study, released today by Cargo and their research partner, Phase 5, also revealed that while many SMBs feel they must move their business into the cloud, 60% of them are concerned about cyber-attacks.
南卡罗来纳州格林维尔2021年8月24日/美通社/--根据对1000多名中小型企业(SMB)所有者的调查，自疫情开始以来，北美44%的小企业主增加了他们的软件支出。今天，Cargo和他们的研究合作伙伴第五阶段发布了最新的“抬头”研究报告，报告还显示，虽然许多中小企业认为他们必须将业务转移到云端，但其中60%的企业担心网络攻击。
The research also highlighted that 66% of larger SMBs (50+ employees) are likely to switch, or are considering switching, their software vendors in the next twelve months, and SMBs of any size rank online reviews as the second most important factor when choosing a vendor -- cost being first. When asked about the type of help they are seeking from vendors, SMBs cited: day-to-day software support (39%), setting up the software (25%), fielding employee questions (21%), and updating to newer versions of software (14%).
研究还强调，66%的大型中小企业(50名以上员工)可能会在未来12个月内更换或正在考虑更换其软件供应商，而任何规模的中小企业在选择供应商时都将在线评论列为第二重要的因素-成本第一。当被问及他们向供应商寻求的帮助类型时，中小企业回答了：日常软件支持(39%)、设置软件(25%)、回答员工问题(21%)和更新软件版本(14%)。
Despite Pandemic, Study Shows Spending On Software Up Among Small Businesses, SMBs Also Leery Of Cyber-Attacks
尽管流行，研究显示小企业在软件上的支出增加，中小企业也对网络攻击持谨慎态度
Other findings show that there is room for improvement among software vendors:
其他调查结果显示，软件供应商中还有改进的空间：
-- 60% = trust their software vendors.
-- 57% = software vendors care about their business.
-- 62% = feel good, or very good, about cost transparency.
-- 64% = feel good, or very good, about the customer support they receive.
-- 28% = technology is "truly" meeting their needs.
-- 27% = technology is "not so much" meeting their needs.
--60%=信任他们的软件供应商。--57%=软件供应商关心他们的业务。--62%=对成本透明度感觉良好或非常满意。--64%=对他们得到的客户支持感到满意或非常满意。--28%=技术“真正”满足了他们的需求。--27%=技术“不太能”满足他们的需求。
"Whether taking their offerings online for the first time, expanding their reach, or pivoting entirely, there's a good chance SMBs are going to rely heavily on software to make that happen" says Toby Stansell, Cargo's CEO. "This study shows that many opportunities exist for big software brands to offer ideas, strategies, and software applications that position them as a business partner to SMBs, and not just a tech vendor."
Cargo首席执行官托比·斯坦塞尔表示：“无论是首次将产品放在网上、扩大覆盖范围，还是完全转向，中小企业很有可能会严重依赖软件来实现这一目标。”“这项研究表明，大型软件品牌有很多机会提供创意、战略和软件应用，将它们定位为中小企业的商业合作伙伴，而不仅仅是技术供应商。”
With offices in Greenville, SC and Toronto, Canada, the 55-employee Cargo has been delivering advertising and marketing solutions and services to clients since its founding in 2006. The agency specializes in connecting big brands with medium- to small-business customers, and services some of the world's largest and best-known companies. Cargo was named one of the nation's fastest-growing private companies by Inc. Magazine in 2020. You can learn more about Cargo at www.thecargoagency.com
在南卡罗来纳州格林维尔和加拿大多伦多自2006年成立以来，这家拥有55名员工的货运公司一直在为客户提供广告和营销解决方案和服务。该机构专门将大品牌与中小型企业客户联系起来，并为一些世界上最大和最知名的公司提供服务。Cargo被Inc.杂志评为2020年美国增长最快的私营公司之一。有关货运的更多信息，请访问www.thecargoagency.com。
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译文内容由第三方软件翻译。