Weibo Corp, August 18Release second quarter 2021 results. According to the financial report, as of June this year, Weibo Corp had 566 million monthly active users and 246 million daily active users. With the recovery of the market environment, Weibo Corp actively optimized his marketing strategy and enhanced his market competitiveness. The overall revenue in the second quarter reached 574.5 million US dollars, an increase of 48 per cent over the same period last year.
Weibo Corp CEO Wang Gaofei said that starting from 2021, Weibo Corp has further enhanced its competitiveness in social networking, hot spots and other core products, highlighting Weibo Corp's unique competitive advantage, combined with effective channel strategies to enhance the scale and activity of users. In addition, Weibo Corp further increases investment in the video field, strengthens the mind of users in Weibo Corp's release and consumption of videos, and enhances the competitiveness of the products.
By the end of the second quarter, Weibo Corp's monthly active users reached 566 million, the number of monthly active users increased by 43 million compared with the same period last year, the number of daily active users reached 246 million, and the number of daily active users increased by 16 million compared with the same period last year, the highest year-on-year increase in the past four quarters. At the same time, mobile accounts for 94% of Weibo Corp's monthly active users in the second quarter.
With the increase of investment in the video field, Weibo Corp's overall video process is accelerating. After the improvement of the video number product system in the first quarter, the video process of Weibo Corp creators was further speeded up. By the end of the second quarter, the video number opening volume had exceeded 10 million, including more than 30, 000 video accounts with one million fans. The number of original video releases has more than doubled compared with the previous quarter.
The live broadcast joint broadcasting product launched by Weibo Corp last quarter was more widely accepted by platform quality content producers in the second quarter. Head media and some KOL have begun to steadily output content through LVB joint broadcasting, precipitate IP and improve the stickiness of fans. The head joint broadcasting IP accumulates more than 100, covering finance, food, emotion, sports, pan-knowledge, tourism and other vertical fields.
In the second quarter, mainly benefiting from the recovery of the overall marketing environment and strengthening marketing services in key industries, Weibo Corp, with its unique competitive advantage, achieved a 47% year-on-year increase in advertising revenue of US $502 million.
Under the goal of product-effect synergy, Weibo Corp helps brands establish a full-link social marketing model from four aspects: market insight, establishment of communication, sales management and compound interest on social assets. Weibo Corp continued to optimize information flow advertising products in the second quarter, maximizing the realization efficiency of information flow through fine traffic scheduling and distribution. In addition, Weibo Corp has gradually expanded his content marketing model to the game industry that pays more attention to pure effects. For example, half a month after Weibo Corp's launch of the popular Moore Manor this summer, the cumulative number of topic readings was close to 5 billion, the cumulative number of topic discussions exceeded 1.3 million, and the number of fans of the official blog nearly tripled in half a month. The new content marketing model enables more customers to increase the budget of brands and content in Weibo Corp.