Summary by Futu AI
On September 19, 2024, Safety Shot, Inc., a wellness company known for its patented product that aids in lowering blood alcohol content, announced a partnership with Launchpad to increase its brand visibility among the U.S. college student market. The partnership will utilize Launchpad's All Roads Travel (ART) network, the leading college tour operator, to engage with students across over 100 major campuses nationwide. ART will employ its extensive network of student ambassadors to conduct peer-to-peer marketing, product trials, and social media activities to promote Safety Shot. The CEO of Safety Shot, Jarett Boon, expressed confidence that the partnership will significantly boost brand awareness and engagement within the college demographic, which is known for its considerable spending power and brand loyalty. The company plans to expand its ambassador program to more campuses, aiming for long-term growth in the college market. Safety Shot is available online and is expanding its B2B sales throughout 2024.