Bud APAC's performance in the first half of 2024 was affected by the slowing of the industry in China, but strong growth in South Korea and India offset some of the impact, keeping the pre-tax depreciation and amortization profit in the Asia-Pacific region on par with the first half of 2023. The company drove growth in China through flagship brands and major platforms, and leveraged summer sports events to enhance brand influence. In the super-premium category, Corona partnered with Ctrip, while Harbin Beer partnered with the NBA to increase sales. The business in India continued to lead the industry, with market share growth and cost efficiency measures driving revenue and profitability in the South Korean market. The company...Show More

Bud APAC's performance in the first half of 2024 was affected by the slowing of the industry in China, but strong growth in South Korea and India offset some of the impact, keeping the pre-tax depreciation and amortization profit in the Asia-Pacific region on par with the first half of 2023. The company drove growth in China through flagship brands and major platforms, and leveraged summer sports events to enhance brand influence. In the super-premium category, Corona partnered with Ctrip, while Harbin Beer partnered with the NBA to increase sales. The business in India continued to lead the industry, with market share growth and cost efficiency measures driving revenue and profitability in the South Korean market. The company appreciates the support of shareholders and partners, and is committed to sustainable development goals for 2025. As of the end of June 2024, the company's beer production water usage rate in the Asia-Pacific region had decreased to 1.86 hectoliters per hectoliter, a 38% reduction from the 2017 baseline. The company was included in the S&P Global "Sustainable Development Yearbook (China Edition) 2024".