Summary by Futu AI
Niu Technologies reported strong Q2 2024 sales of 256,162 units, representing a 21% YoY increase. China market sales reached 207,552 units, while international markets contributed 48,610 units. New product launches, including the NXT and N-play models, accounted for over 50% of domestic sales, with the NXT ranking first in Tmall's "Top New Electric Bicycles" during the 618 Shopping Festival.The company successfully expanded its female rider segment with the launch of Ms and O series models, contributing over 10% of domestic sales. In international markets, micro-mobility sales grew over 50% YoY, with products available through major retailers like Best Buy, MediaMarkt, and Boulanger across the US and EU.