LQR House has acquired 1.92 million shares of DRNK Beverage Corporation at $2.50 per share, totaling $4.8 million. The strategic investment represents an 8.58% stake in DRNK, marking LQR House's entry into both the non-alcoholic and ready-to-drink beverage markets. The transaction was completed on June 7, 2024, with proceeds irrevocably transferred as of June 2024.The acquisition aligns with growing market opportunities, as the global non-alcoholic beverage market is projected to reach $1.89 trillion by 2034, growing at a 6.7% CAGR. DRNK specializes in low-sugar, all-natural mocktails and health-conscious beverages, targeting the increasing consumer demand for functional drinks with nutritional benefits.CEO Sean Dollinger emphasized that this cash-based acquisition avoids stock dilution while enhancing LQR House's brick-and-mortar presence. The strategic partnership is expected to leverage DRNK's distribution network for LQR products, while addressing the challenges of shipping canned beverages online.

LQR House has acquired 1.92 million shares of DRNK Beverage Corporation at $2.50 per share, totaling $4.8 million. The strategic investment represents an 8.58% stake in DRNK, marking LQR House's entry into both the non-alcoholic and ready-to-drink beverage markets. The transaction was completed on June 7, 2024, with proceeds irrevocably transferred as of June 2024.The acquisition aligns with growing market opportunities, as the global non-alcoholic beverage market is projected to reach $1.89 trillion by 2034, growing at a 6.7% CAGR. DRNK specializes in low-sugar, all-natural mocktails and health-conscious beverages, targeting the increasing consumer demand for functional drinks with nutritional benefits.CEO Sean Dollinger emphasized that this cash-based acquisition avoids stock dilution while enhancing LQR House's brick-and-mortar presence. The strategic partnership is expected to leverage DRNK's distribution network for LQR products, while addressing the challenges of shipping canned beverages online.