Summary by Futu AI
WeBuy Global Ltd, a Southeast Asian community e-commerce retailer listed on Nasdaq under the ticker WBUY, has announced its strategic entry into the nutraceutical and longevity markets with the launch of its flagship brand NEONE, a premium health supplement line. NEONE, which was exclusively developed by WeBuy, aims to deliver high-quality nutritional supplements and health products, focusing on anti-aging and cellular health. The brand's NMN supplements, containing nicotinamide, are designed to support cellular energy production, improve mitochondrial function, and promote longevity. Since its launch in May 2024, NEONE has seen rapid consumer uptake and has received endorsements from well-known celebrities. CEO Vincent Xue Bin highlighted the brand's success and the use of WeBuy's social e-commerce platform to distribute NEONE products efficiently. The anti-aging supplements market is projected to grow significantly, with Southeast Asia being the fastest-growing region. WeBuy's 'group buy' business model and direct supply chain approach are set to revolutionize traditional shopping practices in the region.