Bowyer Research has recommended that Starbucks shareholders vote against Proposal 4 in the 2024 proxy ballot. The proposal, submitted by PETA, requests Starbucks to issue a report on the reputational and sales impact of charging extra for plant-based milk. Bowyer Research criticizes the proposal for ignoring the economic realities of production costs, making unsubstantiated claims of discrimination, and pushing an activist agenda that could harm shareholder value. They argue that plant-based milks are inherently more expensive than dairy milk due to less efficient supply chains and that the proposal fails to consider market realities. Additionally, Bowyer Research dismisses PETA's claims that Starbucks' pricing contributes to racial inequality and impedes corporate responsibility, labeling these as unfounded and economically ignorant activism that could risk the company's financial and reputational standing.

Bowyer Research has recommended that Starbucks shareholders vote against Proposal 4 in the 2024 proxy ballot. The proposal, submitted by PETA, requests Starbucks to issue a report on the reputational and sales impact of charging extra for plant-based milk. Bowyer Research criticizes the proposal for ignoring the economic realities of production costs, making unsubstantiated claims of discrimination, and pushing an activist agenda that could harm shareholder value. They argue that plant-based milks are inherently more expensive than dairy milk due to less efficient supply chains and that the proposal fails to consider market realities. Additionally, Bowyer Research dismisses PETA's claims that Starbucks' pricing contributes to racial inequality and impedes corporate responsibility, labeling these as unfounded and economically ignorant activism that could risk the company's financial and reputational standing.