On February 29, 2024, Collective Audience, Inc., a Delaware-based company, entered into a definitive agreement to acquire 100% ownership of BeOp, a French company specializing in conversational advertising. The acquisition is structured as an equity acquisition and is subject to certain closing conditions. The consideration includes €2,000,000 of Collective Audience's restricted common stock, with additional shares contingent on BeOp's performance in 2024 and 2025. A portion of the consideration will be held back for indemnification claims. The acquisition is also contingent on the restructuring of BeOp's existing debt, with Collective Audience contributing €350,000 to an escrow account to support the restructuring. The Binding Letter of Intent (LOI) and an interim exclusive joint venture and software license agreement were also signed, granting Collective Audience...Show More

On February 29, 2024, Collective Audience, Inc., a Delaware-based company, entered into a definitive agreement to acquire 100% ownership of BeOp, a French company specializing in conversational advertising. The acquisition is structured as an equity acquisition and is subject to certain closing conditions. The consideration includes €2,000,000 of Collective Audience's restricted common stock, with additional shares contingent on BeOp's performance in 2024 and 2025. A portion of the consideration will be held back for indemnification claims. The acquisition is also contingent on the restructuring of BeOp's existing debt, with Collective Audience contributing €350,000 to an escrow account to support the restructuring. The Binding Letter of Intent (LOI) and an interim exclusive joint venture and software license agreement were also signed, granting Collective Audience exclusive rights to commercialize BeOp's software in North America. The interim agreement will last for up to 90 days, with the possibility of renewal, and includes revenue sharing and payment terms. The acquisition was publicly announced on March 1, 2024, and is expected to close in the second quarter of 2024, subject to the satisfaction of closing conditions.