AliExpress' overseas 618 sales begin: The vacuum cleaner brand LARESAR has annual sales exceeding 10 million US dollars.

On the afternoon of June 16, the overseas 618 sale on AliExpress officially launched today. According to data from AliExpress, the rising vacuum cleaner brand LARESAR from Shenzhen has climbed to be the top brand in the home appliance category on AliExpress within a year since joining the platform's BigSave subsidy program in June 2024, with transaction amounts entering the 'ten million dollar club', and over 18 times growth in the single market of Poland. Currently, LARESAR has stocked 50,000 units to face the overseas 618 sale. Public information shows that AliExpress has been focusing on its brand business in recent years, and more and more high-tech brands, including Asia Vets home appliances and Consumer Electronics, view AliExpress as their preferred platform for overseas expansion. It is reported that since 2025, the sales volume of cleaning appliances on the AliExpress platform has shown year-on-year growth of over three hundred percent, with over seven times growth in Poland. AliExpress has also stated that this year it plans to help 1,000 new brands achieve breakthroughs of one million US dollars.