Do not fall into the misconception that technology can replace human creativity.

Recently, Feng Shengyong, Director of the Network Audio-Visual Program Management Department of the National Radio and Television Administration, published a signed article titled 'Do not fall into the misconception that technology can replace human creativity' in the 'Guangming Daily.' The article discusses the rapid development of AI and its assistance in the creation and production of online audio-visual content, as well as the dissemination of content within the context of rational and realistic thinking and determine. He pointed out that in the field of online audio and visual, AIGC has deeply integrated into the entire chain of scenarios, including program planning, content production, personalized recommendations, and operation promotion, injecting strong momentum into the Industry. However, in this era where 'everything can be generated,' there is an urgent question to consider—when technology can efficiently solve many problems, what is the irreplaceable value of humanity? For online audio-visual, the answer should lie in being driven by 'questioning,' rooted in 'creativity,' anchoring direction, and solidifying the bottom line in the tide of technology to ensure that AIGC becomes a booster for the online audio-visual industry, rather than a replacer.