Wang Li from Kweichow Moutai responds to the viewpoint that 'Moutai 1935 has moved beyond the competition of the 1,000 yuan price range'.

On May 12th, Kweichow Moutai held a performance briefing for 2024 and the first quarter of 2025. In response to the industry's viewpoint that Moutai 1935 has moved beyond the competition of the 1,000 yuan price range, Wang Li, the deputy general manager of Kweichow Moutai, stated that during the profound adjustment period of the Industry, Kweichow Moutai firmly believes that 'a single blossom does not make spring, while a hundred flowers in bloom fill the garden with spring'. We are willing to collaborate with other brother liquor enterprises to break through with 'competition and cooperation' and achieve results through 'hand in hand', jointly cultivating a rational consumption ecosystem in the Baijiu Industry, exploring differentiated development paths, and providing consumers with richer layered experiences through products at different price ranges and with different flavors, jointly promoting the whole industry through the cycle and high-quality development. Moutai 1935 is the core brand of the sauce-flavored liquor series. In 2025, Moutai 1935 will continue to focus on various market strategies including 'strengthening the brand, establishing individual products, assisting channels, consolidating the foundation, and enhancing services', striving to enhance Moutai 1935's 'product strength, channel strength, brand strength, and terminal control strength', continuously consolidating the market foundation, and enhancing product potential. (Daily Economic News)