Yang Tianzhen, Chairman of Yixin Entertainment, revealed at the business Mulan annual meeting that many of his entrepreneurial friends want to create a personal IP, but "I advise most of them not to do it, because they do not have the habit of sharing." "Just like you see many people do not like posting on Moments," Yang Tianzhen said, "If you do not like to showcase yourself, do not like to share your life, and are afraid of being talked about or discussed, why create a personal IP?" "When you become a public figure or a public IP, being talked about, being disliked, being controversial, and even being hated is inevitable," Yang Tianzhen candidly stated, "If you cannot face this, then do not choose to do this." (Ruijian)