According to the State Administration for Market Regulation, it is currently leading the drafting of the "Supervision and Management Measures for Live E-commerce", which will be publicly solicited soon. Further strengthening regulation in the live e-commerce sector, the market regulation department will adopt stronger regulatory measures this year: improve the regulatory system for live e-commerce and expedite the issuance of the "Supervision and Management Measures for Live E-commerce". Focus on implementing the main responsibilities of live e-commerce platform operators while also enhancing regulations for the operators of live streaming rooms, service institutions for live marketing personnel, and the marketing personnel themselves, promoting source governance and systematic governance. Strengthen the traceability management of commodities sold via live streaming. Solidify the main responsibilities of live e-commerce platforms, tighten the auditing of merchant qualifications and product information, and enhance traceability for problematic products. Increase the frequency and intensity of special inspections on the quality of products sold via live streaming and take closed-loop actions against the production and sales of problematic products, reinforcing thorough regulation. Firmly crack down on false marketing and other illegal activities. Organize market regulation departments across the country to investigate and publish a batch of illegal activities such as fabricating false information, exaggerating product efficacy, illegal advertising, and manipulating orders to artificially inflate trust, thereby purifying the industry's ecosystem.