Recently, the apparel e-commerce platform SHEIN and PDD Holdings' cross-border e-commerce platform Temu issued a notice on their official websites, stating that due to recent changes in Global trade rules and tariffs, Operation costs have increased. To maintain quality, they will adjust prices starting from April 25, 2025. Prices will remain unchanged before April 25. "Since we started serving USA shoppers, our goal has been simple: to offer high-quality fashion products at affordable prices while making a positive impact on the Community we serve." Temu issued a nearly identical notice, stating that its Operation costs have risen, so it will increase prices starting next week. The company also added that prices will stay the same until then. However, neither platform provided details on the extent of the price increase.