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招商证券:维持格力电器“强烈推荐”评级,以旧换新消费刺激拉动边际改善确定性强

China Merchants has maintained a "Strong Buy" rating for Gree Electric Appliances, Inc. of Zhuhai, stating that the trade-in consumption stimulus strongly drives marginal improvements.

Breakings ·  Mar 27 07:48

China Merchants' research report indicates that Gree Electric Appliances, Inc. of Zhuhai (000651.SZ) is reshaping the landscape with channel reform and achieving breakthrough growth across all product categories. In 2025, Gree will launch Dong Mingzhu's Healthy Home Global Strategy, clearly showing an intention to accelerate breakthroughs in all categories. The company will establish a washing and refrigeration department in 2024 and will accelerate a new round of store expansion in 2025. Significant marketing conversion effects are driven by a highly talked-about personal IP, with online sales from the capital store reaching 1.6 million and offline sales of 6.6 million from March 13 to 18. The AI+ product capabilities are being released, upgrading the HVAC strategy. Considering the unexpected positive effects of national subsidies in the fourth quarter of 2024 and their continuation into 2025, expectations for the net income attributable to the parent company in 2024-2026 have been raised to 30.9 billion yuan, 33.9 billion yuan, and 36.6 billion yuan respectively, with growth rates of 6%, 10%, and 8%. The valuation for 2025 corresponds to only 7.5 times, and the company's strong past free cash flow and high dividend characteristics are particularly valuable at this time. The trade-in consumption stimulus strongly drives marginal improvements, and the "Strong Buy" investment rating is maintained.

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