According to AliExpress, during the March anniversary promotion, cross-border POP merchant orders surged, with several blue ocean categories such as outdoor camping, sports cycling, pet supplies, and HIFI headphones all experiencing a month-on-month sales growth of over 300%. The new product incubation tool 'New Product Lightning Push' has driven nearly 50% of participating merchants to achieve a month-on-month doubling growth. Among them, the POD (Print on Demand) on-demand customization model that has emerged in the past two years became a highlight during AliExpress's anniversary promotion, with a month-on-month sales increase of over 100% on the first day of the promotion, and even consumers from the USA directly ordered a customized excavator.
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速卖通POP蓝海类目日销增速超300%
The daily sales growth of AliExpress POP in blue ocean categories exceeds 300%.
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