According to a Research Report from China Galaxy Securities, based on a solid fundamental, coupled with the embrace of new technologies and trends, the valuation of leading home appliance companies is expected to improve. Compared to the peak of stimulus in the fourth quarter of 2024, the growth rate of domestic home appliance sales is expected to slow down in 2025, with good performance in Air Conditioners. Moreover, leading companies like Midea and Haier are actively embracing new trends such as AI, Robotics, and the demand from younger consumers: 1) Although the market often considers the business of home appliance companies to be quite traditional, in recent times, the market has focused more on AI, Robotics, and new consumer trends. 2) China Galaxy Securities has noticed that the leading home appliance companies represented by Midea and Haier are responding quickly to these hot spots. Midea has rapidly integrated Deepseek into its intelligent Air Conditioner voice control feature; Midea's key national laboratory in Shunde, Foshan, has also publicly revealed its research on humanoid robots. Haier's three-barrel lazy Washing Machine, aimed at young people (equipped with two 1kg small capacity drums), received 0.088 million Orders within a week of pre-sale, and introduced the "AI Eye" series of smart home appliances that integrate AI technology at the 2025 Eco Conference.
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银河证券:家电龙头估值有望提升
Galaxy Securities: The valuation of leading home appliance companies is expected to rise.
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