Since February, the order volume of Chinese incense on Taobao has increased by 280% month-on-month, while the order volume of tools like incense burners and incense holders has surged by 480% month-on-month. From a regional perspective, consumers from Guangdong, Jiangsu, Zhejiang, ShanDong, and Shanghai prefer to buy Chinese incense. The number of young user groups represented by those born in the 1990s and 2000s has grown more than 300% year-on-year, indicating a clear trend towards younger consumers. Yanzhou agarwood, Laoshan sandalwood, and Goose Pear incense have become their three favorite Chinese incense scents.