Global revenue from non-gaming apps has continued to grow rapidly in recent years, and in 2024 it will increase by 25% again, reaching 69.2 billion US dollars. The revenue of popular non-gaming apps increased across the board in 2024. Among them, entertainment apps were still the highest grossing category, drawing 19.5 billion US dollars in 2024, an increase of 29% over the previous year. Non-game app revenue growth from Asia-Pacific publishers was also impressive. The total revenue of Top 100 apps reached $18 billion in 2024, up 25% year over year. Thanks to the rapid growth of skits, short videos, and AI applications, revenue from entertainment apps increased by 41% and revenue from photo and video apps surged 78% among the Top 100 Asia-Pacific non-gaming apps. In 2024, TikTok's global revenue continued to grow by 36%, topping the global mobile app revenue list and winning the revenue growth championship. TikTok's revenue in popular markets such as iOS in China, the US, and Europe increased by 13%, 53%, and 53%, respectively.