On January 31, TONGCHENGTRAVEL released data for the 2025 Spring Festival mid-review, showing that from New Year's Eve to the third day of the Lunar New Year, domestic scenic spots saw a continuous increase in visitor flow, with the first four days of the Spring Festival holiday experiencing a more than threefold increase in domestic tourist visits compared to before the holiday. In terms of outbound travel, hotel booking popularity in more than 200 overseas niche destinations such as Sapporo and Chiba in Japan has more than doubled year-on-year.
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同程旅行大数据:境外小众目的地酒店预订热度同比增长超1倍
TONGCHENGTRAVEL Big Data: The booking popularity of overseas niche destination hotels has more than doubled year-on-year.
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