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春节假期首日出行热度高涨,除夕夜游预订热度同比增长超100%

On the first day of the Spring Festival holiday, travel enthusiasm surged, with New Year's Eve tour bookings increasing by over 100% year-on-year.

Breakings ·  Jan 29 02:24

On January 28, the first day of the Spring Festival holiday, data released by various cultural and tourism departments and several online travel platforms showed a surge in residents' travel enthusiasm. Data from the TONGCHENGTRAVEL platform indicated that on New Year's Eve, the passenger flow arriving at popular Spring Festival travel destinations like Harbin, Sanya, Xiamen, Dali, and Kunming increased by nearly 20% compared to the previous month, while the arrival passenger flow for popular home-visiting destinations saw a decline. The main travel flow during the Spring Festival holiday has switched from returning home to tourism. Driven by the tourist flow during the Spring Festival and 'reverse reunion' demand, hotel occupancy in cities like Peking, Shanghai, Shenzhen, Chengdu, and Chongqing significantly increased on New Year's Eve compared to the previous month. Car rental demand on New Year's Eve in major cities such as Jinan, Wuhan, Zhengzhou, Xi'an, and Luoyang increased by over 60% year-on-year. It is worth noting that compared to the Spring Festival in 2024, the Spring Festival holiday in 2025 has been moved forward to New Year's Eve, greatly enhancing the consumer enthusiasm for cultural and tourism activities on that day. After enjoying the reunion dinner on New Year's Eve, taking the whole family to visit scenic spots has become a new tradition for many citizens, with bookings for related scenic spots on the TONGCHENGTRAVEL platform on New Year's Eve increasing by over 100% year-on-year.

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