According to reports, Kuaishou's commercialization and e-commerce division is undergoing structural adjustments, establishing Business Centers for Apparel, Fast-Moving Consumer Goods, Health and Food, Content Consumption, and News Education; the internal circulation and traffic department has been renamed Commercial E-commerce Advertising Product Department, while the external circulation and basic product department has been renamed Commercial Content and Leads Advertising Product Department; multiple centers such as Short Video, Merchants, General Health, Games, Media News, Brands, Finance, and Education have been canceled, and corresponding appointments and adjustments have been made for the heads, with all business center heads reporting to Wang Jianwei, Senior Vice President of Kuaishou, and Head of Commercialization and E-commerce. Additionally, the e-commerce division is being adjusted, with the establishment of a distribution business department under it, regulating the distribution matchmaking process through various methods including products and group leaders, facilitating the healthy operation of various roles within the ecosystem, and being responsible for achieving GMV scale, platform distribution revenue, and the quality of the distribution commodity ecosystem for platform merchants. Chen Tianhua will concurrently serve as the head of the distribution business department, reporting to Wang Jianwei, with other management responsibilities remaining unchanged. In this regard, Sina Technology has sought verification from Kuaishou's official side, but there has been no response from them. (Sina Technology)
传快手商业化架构调整 官方暂无回应
There has been no official response regarding the adjustment of Kuaishou's commercialization structure.
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