On the 10th, Deputy Director Shu Wei of the State Administration for Market Regulation stated at a press conference that in terms of optimizing the Consumer environment, the administration will comprehensively promote the quality enhancement of Consumer supply to ensure consumer confidence. This year, the administration will cooperate with multiple departments to launch a three-year action plan to optimize the Consumer environment, cultivating a large number of trusted stores, trusted markets, trusted online shops, and trusted Dining establishments, developing many offline no-reason return units, exploring traffic support, credit incentives, and financial empowerment measures to allow conscientious merchants to operate with peace of mind, grow, and strengthen their businesses. (China News Service)