At a press conference, Deputy Director of the State Administration for Market Regulation, Shu Wei, stated that in 2024, the administration will promote the optimization of the competitive ecology in the platform economy sector, urging major e-commerce platforms to rectify prominent issues in the 'only refund' practices and platform subsidies, pricing, and other areas to create a healthier competitive environment. In response to widespread public concern regarding the 'only refund' issue, discussions were held with major e-commerce platforms, highlighting how the 'only refund' rules have been used to squeeze the survival space of merchants and promote a low-quality, low-price competition culture. Specific rectification requirements were proposed, aiming to enforce the primary responsibilities of platform enterprises. Following the discussions, major e-commerce platforms optimized the 'only refund' rules, providing greater autonomy for merchants on the platforms.