The Deputy Director of the State Administration for Market Regulation, Shu Wei, stated at a press conference that in the next steps, the administration will focus on promoting fair and transparent platform rules, reducing the cost burden on merchants within platforms, and purifying the ecosystem of the live commerce Industry to regulate market competition order. The normalization of regulatory systems will be improved, and efforts will be made to rectify the phenomena of using platform rules to disrupt fair competition and infringe on the legal rights and interests of merchants and consumers within platforms, as well as combat false marketing in the live commerce field. (China Net)