In 2024, Douyin life service added over 100 chain brands worth over 100 million, and with the number of physical stores for chain merchants maintaining high growth, the average GMV per merchant reached 1.2 times that of last year, incubating over 7,000 million-level explosive products. In the live streaming sector, more than 30 live broadcasts achieved sales of over one million daily on average.
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2024年抖音生活服务商家店均GMV达到去年的1.2倍
In 2024, the average GMV per merchant for Douyin life service reached 1.2 times that of last year.
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