Great Wall Motor has established the "Great Wall Brand Ultra-Luxury Car BG". Great Wall Motor Chairman Wei Jianjun will also serve as the Chairman of the new brand, while Song Dongxian, former Vice President of Technology at Great Wall Motor, will be the CEO, and Zhang Xiaobo will be the CTO. This appointment was announced in a small scale on January 1, 2025, and is Great Wall Motor's first appointment in 2025. Great Wall places special emphasis on this new brand: this breaks the traditional internal appointment practices of Great Wall and establishes the first Chairman position in an internal organization, held by Wei Jianjun. An informed source mentioned that Wei Jianjun will be involved in the model definition and engineering development of the ultra-luxury car brand, and he also has a high level of participation in certain details regarding benchmarking and problem solving. (Late Auto)