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交银国际:料内地首季或拉动家电数码销售额逾1500亿人民币

BOCOM INTL: It is expected that the sales of home appliances and digital products in the first quarter in the mainland will exceed 150 billion yuan.

Breakings ·  Jan 9 12:56

BOCOM INTL published a report stating that yesterday (the 8th), the National Development and Reform Commission and the Ministry of Finance issued the "Notice on Strengthening and Expanding the Implementation of Large-Scale Equipment Replacement and the Policy of Trade-In for Consumer Goods by 2025," expanding the 8 categories of home appliances in the consumer goods market in 2024 to 12 categories. Bank Of Communications International stated that regarding expectations for the first quarter of this year: according to the press conference, considering the consumption demand during the New Year's Day and Spring Festival period, a trade-in subsidy fund of 81 billion yuan for consumer goods has been allocated. Compared to last year's subsidy ratio of 50 billion yuan/20% for home appliances, it is expected that the sales of home appliances, digital products, and other categories in the first quarter will exceed 150 billion yuan, compared to the total retail sales of communication equipment and home appliances in the first quarter of 2024, which is 383.2 billion yuan.

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