At the beginning of the new year 2025, the "National Subsidy" policy is being expanded to the Consumer Electronics industry for the first time. Personal consumers purchasing mobile phones, tablets, smartwatches, and wristbands among three categories of digital products (with a single sales price not exceeding 6,000 yuan) will receive a subsidy of 15% of the product sales price, with each consumer eligible for one subsidized product per category, and each subsidy not exceeding 500 yuan. Several interviewed companies told the Securities Times that mobile phones, tablets, and smartwatches are included in the "Two New" policy support categories, which will stimulate consumer enthusiasm for purchasing new devices and enhance terminal market sales; on the other hand, it will be bullish for the development of the entire Consumer Electronics Industry Chain and promote the acceleration of product innovation and iteration for enterprises.